Find the point.
Start with your business, your audience and what needs to change. Shape a clear structure and a message people can follow.
Independent web design & development
Good businesses
deserve better
websites.
01 / A better first impression
Explore our work
You’ve built something worth believing in.
Let’s make your
website feel like it.
Clarity in the message. Merit in the details.Strategy / Design / Development / Support
01 — Selected work
Built around
real business.
Selected work by our team, delivered through Innovative MOJO.
Scrolling previews from real public website captures · October 17, 2026. The roles shown describe our team’s involvement; not all content pictured is our work.
02 — The way we work
More than a
fresh coat
of pixels.
Your website should make the value of your business easy to understand — and the next step easy to take.
Margin & Merit is Eric Whitaker’s web design and development brand. We help established B2B companies bring clarity to their online presence, from a considered redesign to the support that keeps it working.
Make it matter.
Bring the story to life through distinctive design and careful development. Make every page feel purposeful, on every screen.
Keep it working.
A website is never really finished. Get practical help with updates, maintenance and the improvements that come next.
03 — Your next chapter
Let’s make
room for
what’s next.
A clearer story. A stronger presence.
A website that feels like
your business.
Start a conversation
Email us about your project.
Tell us a little about your business, your current website and what you would like to change.
Email hello@marginandmerit.comOpens your email app. You review and send the message there.
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hello@marginandmerit.com
For new websites, thoughtful redesigns and ongoing support.